We are:

  • A private Quebec-based Canadian licensed producer of high-quality cannabis products.
  • A passionate team of experts with deep knowledge of cannabis genetics, cultivation, harvesting, processing, packaging, marketing and sales.
  • A young, totally independent & nimble company without the ‘big cannabis’ industry baggage set to not only anticipate but drive market change and deliver for the end consumer.


At Greentone our purpose is to inspire the world to live ‘la vie en vert.’
What that means for:


The promise of exceptional cannabis experiences from exceptional brands.

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The promise of a great place to grow professionally with a team of experts. Contributing to the future of cannabis.

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The promise of mutual success, making shopping easier and more rewarding for their customers/our consumers

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Wholesale Partners

The promise of successful relationships through high quality products that their consumers will love.

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The promise of our commitments to society; operating responsibly, diversity & inclusion, environmental sustainability. The future is green.

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Our Ambition

To be one of the best performing, most trusted and respected cannabis companies in the world. To achieve this, we will: Deliver true value. Create Superior products. Grow Iconic Brands.

Our Mission

Our mission is simple- to continually surprise & delight consumers with products & brands that anticipate & exceed their desires.

Our Values

Customer Centricity

Everything we do is to surprise and delight the end consumer. Because we know when you win with the end consumer, you win all the way up the ladder.

Creative Innovation

The industry is just at its starting point. From consumer insights we will creatively drive product research & development to continually surprise and delight consumers.


We think with a scarcity mindset – this just makes us more resourceful. We’re not about cutting corners; but being as efficient as possible in our quest to meet and exceed consumer expectations and deliver true value.


It’s the only way forward. We built our flagship facility to be the most sustainable in the industry and we will continue to strive to constantly improve through resourcefulness and creative innovation.

Our People

We have more than 140 talented people living ‘la vie en vert’ every day; building our business and growing our brands. We are committed to our teams professional and personal development and ensuring that Greentone is a great place to work. We have a diverse and vibrant workforce and look for a wide variety of experiences, perspectives, and personalities to create a stimulating and rewarding working environment where everyone can grow as a team.

Meet Our People
Meet Our People