Over recent years the cannabis industry has exploded both here in Canada and abroad as legalization has created a so-called “green rush” from coast to coast. 

While it’s great to see the market opening up, giving more and more people the chance to enjoy cannabis. It’s hard to shake the feeling that along the way our industry has lost touch with its roots and the people whose passion, professionalism and dedication have been so vital to cannabis’ history and to its future. 

It’s About More Than Just Cannabis 

At Greentone we’re passionate about creating truly superior products and growing iconic brands that our customers can trust and believe in. But our purpose to inspire the world to live ‘la vie en vert’ is about so much more than the cannabis we grow.

It’s also about the people that help us to grow it. 

We’re a young, independent company that’s intent on driving a change from within our industry. We want to be one of the best performing, most trusted and respected cannabis companies in the world, and that all begins with our team. 

The Greentone family is made up of more than 140 talented people, a diverse and vibrant workforce filled with different perspectives, personalities, and backgrounds. This is a place where everyone is welcome, where our differences are celebrated, and inclusivity is everything. 

Above all however it’s a place where everyone is passionate about cannabis, and in that regard, we like to think that we’re staying true to our roots, and the long history of inclusivity that has existed throughout the plant’s history. 

Why It Matters 

The future is diverse. As a burgeoning industry we can do better, to represent the society we live in and to show the rest of the world, and the wider cannabis community; what diversity, equity and inclusion truly looks like. 

It’s about creating a vibrant and equitable business where everyone is welcome and where everyone can share our ambition. That’s why we actively ensure we have a diverse team, because we believe that different backgrounds, perspectives, and approaches make us stronger. It breeds innovation, sparks ideas and fuels passion. In short, it helps us to be the very best company that we can be and in turn produce the very best products that we can. 

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At Greentone We Welcome:

All Races & Ethnicities

All Religions

All Countries of Origin

All Gender Identities

All Sexual Orientations

All Abilities and Different Abilities

All Languages

All Legal Ages

EVERYONE 

Over the coming weeks we’ll be bringing you stories directly from some of our people so that you can see for yourself what life at Greentone is like and what La Vie En Vert means to them.